Typography Tricks to Elevate Your Brand
If you want your brand to look polished, professional, and like it didn’t come from the depths of Microsoft Word 2007, typography is the place to start. Typography is one of those quiet, behind-the-scenes heroes that holds your entire visual identity together. When you understand a few simple rules, everything suddenly looks more cohesive, more elevated, and more “yes, she really has her act together.”
Stick to one or two fonts — max.
Your brand doesn’t need a 7-piece font orchestra. It needs a strong duet. Choose one primary typeface and (maybe) one secondary, but make sure they have multiple weights and styles so you can create variation without introducing chaos. Think of it as having a small capsule wardrobe with pieces that actually all go together.
Choose clean, legible, timeless fonts.
Just because a font exists and you love it doesn’t mean you should use it. You want fonts that are readable at a glance and won’t feel outdated next Thursday. Classic serifs, modern sans-serifs, and intentionally minimal scripts are your safe zone.
Use the same fonts every time.
Part of being “on brand” is being predictable — in the best way. When your audience sees a graphic and instantly recognizes it as yours, you’ve done your job. Consistency builds trust, and typography is one of the easiest ways to create it.
Let your fonts interact with each other.
This is the bonus trick that instantly adds personality. Mix in italicized phrases for emphasis. Change a single word or line into your secondary font to draw attention. This creates hierarchy, directs the eye, and keeps your designs from feeling flat.
Typography isn’t about being fancy — it’s about being intentional. A few smart choices will elevate everything from your website to your social graphics to your client documents.
Want more ways to make your brand feel polished and put-together?
Check out one of my Edits, built specifically to cater to busy creatives like yourself — I want to help you offload from your already overflowing plate, not add to it. Click here to learn more about The Brand Edit and how to get your own custom Typography Suite that suits your business and you.
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